HOUREHOUSE
Hourhouse sells vintage clothing through a unique concept. Each day, the items receive increasing discounts. As time passes, customers can decide the best moment to buy the item they want. Time is central to the visual concept.
The swirling, groovy, and bending typography is based on the fabric of space-time. In physics, scientists use a grid to visualize the fabric of space. Matter affects space-time, which we know as gravity, distorting the grid.
This distorting grid is the basis of the logo, allowing the typography to follow the wavy grids, giving the visual identity a timeless and dynamic appearance.
Hourhouse sells vintage clothing through a unique concept. Each day, the items receive increasing discounts. As time passes, customers can decide the best moment to buy the item they want. Time is central to the visual concept.
The swirling, groovy, and bending typography is based on the fabric of space-time. In physics, scientists use a grid to visualize the fabric of space. Matter affects space-time, which we know as gravity, distorting the grid.
This distorting grid is the basis of the logo, allowing the typography to follow the wavy grids, giving the visual identity a timeless and dynamic appearance.
